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Pitch Like a Pro
PITCH LIKE A PRO: WORKBOOK
Workbook
MODULE ONE – Understanding today’s media environment
Course Preview: Understanding today’s media environment
MODULE ONE: AUDIO LESSONS
Lesson 1.1 - Why do you need the media? (Audio)
Lesson 1.2 - Understanding the current climate (Audio)
Lesson 1.3 – Who should you be building relationships with? (Audio)
Lesson 1.4 – What does the media consider a story? (Audio)
MODULE ONE: SLIDES + AUDIO LESSONS
Lesson 1.1 - Why do you need the media? (Slides + Audio)
Lesson 1.2 - Understanding the current climate (Slides + Audio)
Lesson 1.3 – Who should you be building relationships with? (Slides +Audio)
Lesson 1.4 – What does the media consider a story? (Slides + Audio)
MODULE TWO – Choosing the right platform for your story
Course Preview: Choosing the right platform for your story
MODULE 2: AUDIO LESSONS
Lesson 2.1 – How do you speak “journalist”? (Audio)
Lesson 2.2 – What platform is best for my story? (Audio)
MODULE 2: AUDIO + SLIDES LESSONS
Lesson 2.1 – How do you speak “journalist”? (Slides + Audio)
Lesson 2.2 – What platform is best for my story? (Slides + Audio)
MODULE THREE – Creating supporting materials to help sell your story
Course Preview: Creating supporting materials to help sell your story
MODULE 3: AUDIO LESSONS
Lesson 3.1- What is a media kit and do you need one? (Audio)
Lesson 3.2 – What goes in your media kit? (Audio)
Lesson 3.3 – Are images really that important? (Audio)
Lesson 3.4 – Why do you need a good bio? (Audio)
Lesson 3.5 – How can a backgrounder help? (Audio)
Lesson 3.6 – Are media releases dying? (Audio)
Lesson 3.7 – Reflective exercise (Audio)
MODULE 3: AUDIO + SLIDES LESSONS
Lesson 3.1- What is a media kit and do you need one? (Slides + Audio)
Lesson 3.2 – What goes in your media kit? (Slides + Audio)
Lesson 3.3 – Are images really that important? (Slides + Audio)
Lesson 3.4 – Why do you need a good bio? (Slides + Audio)
Lesson 3.5 – How can a backgrounder help? (Slides + Audio)
Lesson 3.6 – Are media releases dying? (Slides + Audio)
Lesson 3.7 – Reflective exercise (Slides + Audio)
MODULE FOUR - Perfecting your pitch
Course Preview: Perfecting your pitch
MODULE 4: AUDIO LESSONS
Lesson 4.1a – What’s in a good pitch? (Audio)
Lesson 4.1b – What’s in a good pitch (continued) (Audio)
Lesson 4.2 – Who do you pitch to? (Audio)
Lesson 4.3 - Have you been pitching to the right people (and places)? (Audio)
Lesson 4.4 – Have you thought about lead times? (Audio)
Lesson 4.5 – Have you super-powered your pitch? (Audio)
Lesson 4.6 – Ready to accelerate your pitching success? (Audio)
MODULE 4: AUDIO + SLIDES LESSONS
Lesson 4.1a – What’s in a good pitch? (Slides + Audio)
Lesson 4.1b – What’s in a good pitch (continued) (Slides + Audio)
Lesson 4.2 – Who do you pitch to? (Slides + Audio)
Lesson 4.3 - Have you been pitching to the right people (and places)? (Slides + Audio)
Lesson 4.4 – Have you thought about lead times? (Slides + Audio)
Lesson 4.5 – Have you super-powered your pitch? (Slides + Audio)
Lesson 4.6 – Ready to accelerate your pitching success? (Slides + Audio)
MODULE 4 BONUS: Have you registered with these places?
BONUS – Have you registered with these places?
All Supplementary Resources
Lesson 3.6 - Are media releases dying? - Extra Resources
4.1b – What’s in a good pitch (continued) - Extra Resources
Module 4: BONUS – Have you registered with these places?
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Lesson 3.6 – Are media releases dying? (Slides + Audio)
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