Media Bootcamp

We’ll teach you the secrets to getting the media to say “yes” to your story idea AND how to nail your next interview. Our flagship course.

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Why should you enrol in Media Bootcamp Online? For a complete overview of how we can help you nail your next interview, and sell your story to the media, as well as a letter from your presenters and testimonials from past Media Bootcamp attendees, click here.

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Course Curriculum


  MEDIA BOOTCAMP ONLINE: WORKBOOK
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  MODULE ONE – Understanding today’s media environment
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  MODULE TWO – Choosing the right platform for your story
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  MODULE THREE – Creating supporting materials to help sell your story
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  MODULE FOUR - Perfecting your pitch
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  MODULE 4 BONUS: Have you registered with these places?
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  MODULE FIVE – Preparing for an interview
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  MODULE SIX – Acing the interview
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  MODULE 6: AUDIO LESSONS
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  MODULE 6: AUDIO + SLIDES LESSONS
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  MODULE SEVEN – Leveraging the opportunity
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  MODULE 7: AUDIO LESSONS
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  MODULE 7: AUDIO + SLIDES LESSONS
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Have you ever wondered why the same people are featured in the mainstream media over and over again?

It’s because they’ve learned the trick to becoming what we journalists and media folks call “good talent”.

We’ve all seen it – you open the paper, click on a story online, or tune into the radio and hear a story featuring the same talking head you’ve seen numerous times before. How did they get there? Do they have some sort of open hotline to the country’s biggest media outlets? Do they have the names of top journalists on speed dial, and just call every day to see if they can come on air? Maybe, but probably not: it’s just that they’ve learned how to become the kind of interviewees journalists love. Good talent give us what we need to tell an engaging story, every time. Good talent always turn ups. Good talent knows how to add value to a journalist’s work. They make our stories great.

We need them, and the more of them out there: the easier our jobs become.

But here’s the problem. Over our many, MANY (gosh, so many!) years working in the media, we’ve interviewed thousands of people. We’ve talked to activists and academics, scientists and students, the marginalised and the well meaning, as well as celebrities, CEOs and entrepreneurs. Some are great talent, and some are, well, to put it politely, not so great. It’s not their fault: there’s a formula to doing this well. We live and breathe the media every day: they don’t.

If you want to get media coverage for your personal brand, your business, your product or your issue: we can help. In fact, we WANT to help, because we know what happens to good media talent: their issue gets more attention. Their products fly off the shelves. Their events sell out. They get labelled as an expert, or an influencer, and receive the myriad benefits that come with that.

The good news? That could be you! You don’t need years of experience. You don’t need to be an incredible public speaker. You just need to understand the media landscape, and our formula for success.

That’s why we’re so excited to be offering Media Bootcamp to an online audience. For years, behind the scenes, we’ve both been helping people understand how to sell their story to the media, and then nail each and every interview.

Last year, we joined forces and started working together on Media Bootcamp so that our students get the benefit of our forty years combined experience. Between the two of us, there’s nothing we don’t know about how to get your story out there. We continue to be blown away by the response to our in person courses, but we know lots of you were missing out as you couldn’t come to us.

So we’ve spent months working on this to make sure that what we launched will change the way you think about, deal with and react to the media. We’ve packed Media Bootcamp course with insider tips, real world examples, and tons of activities to fast track you to becoming ‘good talent’ and in interesting the media in your story.

Want to get started? See you in the course!

Sue and Ginger
Media Bootcamp

Get started now!